- easy to pronounce
- hard to confuse
- complete without the need for a long description
- unique without the use of hyphens or dashes.
- Are any of the sounds difficult to say or understand?
- Do I get tongue-tied?
- Do I feel the urge to spell something out or explain anything?
- Is the URL catchy?
- Is it memorable?
- Do I enjoy saying it? Does it make me feel good?
Ideally, your website name will build your brand. If the URL is available, buy one that includes your own:
- name (SharonMcKenzie.com)
- book or ministry name (SharonsQuiltPatterns.com)
- name plus a verb (SharonWrites.com)
It’s definitely worth the effort, because once own one, you can add it to book jackets, handouts, and other promotional materials.
Your next step is to “forward” your new website to the page of your choice. If you have a speaker profile at www.WomenSpeakers.com, use that.
- Go to WomenSpeakers.com
- Search for yourself.
- Copy the URL (http://www.womenspeakers.com/your_city/speaker/your-name)
- Use the simple process at GoDaddy.com (or your host) to “Forward” your domain to that page.
As soon as you are ready to build your own website or start a WordPress blog, or whatever, just change the forwarding address. It’s really that simple.
The cost of a new website name is less than $20 a year, so, as marketing goes, it’s dirt cheap!
If your ideal name is no longer available, choose a different name. You could try to wait to buy the name you really want, but this can sometimes take years and run into thousands of dollars to obtain. It’s more important to get one that works and get going.
Marnie Swedberg is an international leadership mentor, author of 13 books, and webhostess of WomenSpeakers.com, the largest online directory of Christian Women Speakers in the world.