It’s one thing to write a book and call it “How to Write an Ebook,” but if I had, my great little resource book would have gotten lost in the pile of other great little resource books.In writing, niche is everything.
You have got to develop your plan to compete in an overcrowded marketplace.
- Analyze your personal strengths.
- Consider your competition.
- Research holes in your market.
- Determine a direction.
- Develop working chapter headings.
- Research strong keywords until you find the niche that needs you.
- Brainstorm and test irresistible title ideas.
- Confirm title availability and rule out duplicates.
- Nail down your chapter headings, incorporating as many keywords as possible.
Make your book the one that everybody is dying to read.
The new term is “cooler talk:” If you tell someone about your topic, and they turn around and tell somebody else, then you’re onto something.
In the middle of this whirlwind writing project, including it’s super tight publication deadline, a close friend, Larry, was laid off. About an hour ago, my husband, Dave, and I took Larry and Jenn out to lunch.
Shortly after getting in their SUV, Jenn asked what I’d been working on lately. I did a one minute overview of my upcoming pinch hit engagement after which Larry asked the topic of the eBook.
I said him, “It’s a book about how anybody, any author, can now personally publish their own book on Amazon, without a publisher or agent, in seven simple steps.”
Immediately, they began brainstorming out loud the names of all the unpublished authors they knew who could use such a book. Within seconds, their train of thought had moved on to include peer-professionals who needed to publish papers in eBook format and within a matter of minutes, they were speaking in personal terms, about something they might be able to publish on Amazon.
It’s one thing when people can think of other people who might enjoy your book. But when they get interested on a personal level--when they realize that your book is a good fit for them and not just “somebody,” that’s when you know you are on the right track.
The old saying goes, “There is a book inside of all us, just waiting to be written.” Well, if you’ve got an irresistible book idea, there’s never been a better time to write it.
Now is the right time for you to schedule an afternoon or evening of research at your local library. Far from being an outdated, dying resource, your library holds the most obvious clues to your success as a writer: Published books and the librarian who know the people who love them most.
Ten days ago, prior to the idea to write this ebook, I was traveling and had a few hours: Guess where I went? I spent nearly three hours in a local library, studying the new release, non-fiction book titles, subjects, colorful jackets (front, back and inlays) and tables of contents.
Why? Because I am a writer and I am bent on being published repeatedly. I have no time to write for pleasure, although I find it thoroughly enjoyable.
I write to share information: To take what is inside my head, and at my fingertips, and pass it along to the thousands of women around the world who call me “Mentor” and to the others who happen to find me.
So, I am constantly studying the market:
· Which topics are hottest right now? How are they being addressed?
· What authors are at the top? Why?
· What do readers require (book jackets are your clue)?
· What book formats are popular right now? Like shoes, styles change.
· Of all the new books in my niches, which ones attract me most?
Amazon and other online resources can suffice, but a library is the perfect place for you to “feel” what your customers feel when they are browsing for a book. Consider camping out at the library for a few hours. Do some research, laying out your chapter titles and adding your appendices. Libraries rock because they have:
· No cell-phones allowed and no other distractions for you personally
· Comfortable work spaces
· Computers and computer support people
· Books galore