When a project or idea you're pursuing requires you to connect with a famous person you've not yet met, it can be intimidating. These tips may help you get past the gatekeepers or maybe even the trash bin!
First, put yourself in their shoes. Envision this person receiving 100s of books, CDs, cards, gifts and letters a week from unknown, grateful friends nationwide just like you. They are so busy that, despite their deepest desire to personally respond, help, meet or even greet every person who reaches out to them, they cannot.
The staff has to constantly be answering this question, "In the big scheme of things, understanding God's calling on my boss' life and time, is this new request, book, CD, card, call or whatever, imperative to the fulfillment of God's purposes in their life?"
If not, they say no.
If maybe, they consider it.
If yes, they put you through.
So, your main work occurs before they hear from you:
Including an audio clip on your website today is as essential as providing an email address used to be. Without one your website is outdated: You are viewed as behind-the-times.
Your audio clip should be 2-10 minutes long, jam-packed with action that keeps the listener involved, and should clearly display your ability to communicate about your favorite topic.
Hiring a pro, like Wayne Kelly is a great idea if you can afford it: An experience DJ will lend credibility and polish to your promo clip. However, if you can't afford $300, or don't want to go that route, try to think of someone you know who is articulate, has an outgoing personality and has a great voice. The two of you can literally create an audio clip over the phone for under $5.
I always use freeconference.com. Two people can call into an 800# and talk for up to 25 minutes for about $5. Now that's cheap advertising! Remember, 10 minutes maximum: so, if you don't have audio editing equipment, just keep the entire session under 10 minutes.
Once you understand your options, here are the steps that will insure your success:
1. Find the voice that motivates you. Remember the joke-telling principle that says, "Tell only those jokes which you think are hysterically funny"? Well, when cutting a promo audio, select only the voice that you think is a perfect match for your message. Choose a voice that energizes you personally.
2. Write a smash-hit introductory bio. You've got 10 seconds. If you grab their attention in the first 10, then they'll give you another 10, and so on. Learn the keys to writing a super intro: http://ezinearticles.com/?expert=Marnie_Swedberg.
3. Provide your interviewer with talking points. Select three to seven key points that you want to discuss. Make sure that each point addresses a topic or aspect of a topic that ignites your passion big-time. Be sure that you are doing your promo audio for you're A#1 best topic.
4. Practice your delivery. This is not the time to be passé! You need energy, enthusiasm and excellent content. Smile as you speak. Practice, practice, practice. Try to figure out in advance every question or angle an interviewer may address your topic. Craft 10-30 second "sound bite" answers that will leave your listeners eager to hear more from you.
5. On the day of the interview, relax and have fun. You have prepared, you have practiced, and you have perspired.
Now it's time to play. Pretend that it's just you and the DJ over a cup of coffee. Be enthusiastic and personable. Behave as if you were telling him about the most exciting thing you've heard in years! Speak one-to-one with the DJ: Use his first name. If he is funny or insightful, mention it. Say something like, "Good question!" or "What a great idea!" The more relaxed and real you can be, the better your audio clip will serve you!
Marnie Swedberg is mentor and coach to over 500 public speakers. Visit her site at http://www.womenspeakers.com
A professional one sheet is as important to a media guest as a quality sign out front is to a brick and mortar. Marnie.com offers two MP3 trainings with experts about how to create your own, unique one sheets. Both are in the Speaker Training Set here:
Note: If you would like to be on my radio talk show, I would love to receive your one sheet. Use the "Support" option at the bottom of this page to submit your idea. Before submitting, review the Show Guidelines here to be sure your topic and angle meet our show requirements.
What do Moses, Dwight Moody, Billy Graham and Beth Moore have in common? Each was chosen as a vessel of honor by God. Each was required to be fully dependent upon Him as they lead people. Each was given a position by God which just so happened to also be valued and honored by men.
What do Ruth, Joseph, Paul and you have in common? Each was chosen as a vessel of honor by God. Each was required to be fully dependent upon Him as they lead* people. Each was given a position by God which just so happened to be less valued (or, in the case of Ruth, Joseph and Paul, sometimes even despised) by men.
God Himself has determined your position in life. Whether or not He has you preaching to a den full of lions, like Daniel, or preaching to lost souls in a prison, like Paul, or preaching with your god-honoring life to co-workers in a field, like Ruth, your "position" of honor is the one He gave you, regardless of how that is valued (or devalued) by men.
As I work with Christian women speakers, I frequently get emails from gals who are discouraged because they are not getting the number of speaking invitations they long to receive. I also get emails from speakers who are getting so many invitations that they don't know how to handle it. What makes the difference?
I propose that there are four things you can do to gracefully move from today to tomorrow and to, eventually, your full God-ordained sphere of influence:
1) Memorize, meditate on and pray Matthew 6:33 which explains the attitude God requires from leaders: "Seek first his kingdom and his righteousness, and all these things will be given to you as well." In the end, it is God's choice whether He enables you to bring Him honor from a position in a castle or in a cabin.
2) Start today to live at the level of dependence on God and accountability that will be required of you should God ever grant you the position of honor you are seeking (or to which you believe God is calling you). Like Joseph, your path to prince-dome is most likely going to cost you everything you hold dear.
3) Practice, practice, practice! "Practicing the Presence of God" is the title of a little book that has impacted the lives of millions of people for many decades. It was written by a "chubby, bumbling" monk who worked in the kitchen of a monastery. If God can use Brother Lawrence to build His kingdom, are you willing to let Him use you, from where ever He has placed you? Identify your current kitchen or prison: It might be, like Paul's, a literal cell, or like Hannah's, the prison of barrenness or like Mary's, the mother of Jesus who spent her whole life convinced that Jesus was going to save the Jews. She raised His siblings (none of whom believed in her faith or in Jesus' deity), she must have wondered about His lack of motivation to get going on God's work during His 20's, and she was surely confused as she watched Him die the death of a criminal, providing not one shred of hope that He could ever fulfill His mission from her perspective.
Mary's role as Jesus' mother is only now, after her death, held in such a state of honor. For the entirety of her life, she did menial things, surrounded by unbelieving family members and a society who was convinced of her sin of premarital sex.
4) Move forward by faith! My sister taught me this definition of faith, "Faith is doing what I would do, if I knew for sure that God was going to do for me what I am asking Him to do." This faith-focus allowed her to exercise and eat right until, after eighteen years of marriage, prayers and miscarriages, God granted her a full-term pregnancy and a healthy baby.
If you knew for sure that God was going to give you exactly what you are praying for right now, what would you get busy doing today? Do it!
Too many times we think that God only uses the "big" names. That is travesty! God has always, and will always, use every single person willing to be used. It is, in fact, our petty demands for power and position that often hold Him back from using us.
Join me in praying that God would simply accomplish through my life the exact and full measure of what He envisioned before He created me in my mother's womb.
Remember: Like the engineer who designs the bicycle to be ridden for pleasure, exercise and transportation, so we have a Creator who created us for a specific purpose. Anytime we try to do or become anything other than God's plan for our life, we find ourselves angry, ineffective, and full of self-pity. It is as we allow God to accomplish His work through us, whatever that is, that we find pure joy.
*Leadership: If you are over two years old, your life and choices are having an influence on someone, which makes you a leader.
Marnie Swedberg is the webhostess of http://www.WomenSpeakers.com. She is the Leadership Mentor to thousands of women from every continent. Learn more about her here: http://www.marnie.com.
As the hostess of multiple online expos each year, it is my job and joy to find and book guests presenters. You are most likely to be found by me, and thus have the chance to be invited, if you follow the steps posted below. This is how 75% of our guests are selected. The other 25% of our guests are found through targeted keyword searches at a)http://www.WomenSpeakers.com, b) http://www.LinkedIn.com or c) Google.com.
The key to being found in these queries is to be a highly visible expert in your field. Thus, out of all the people who are vying for top spot, you get it, because you deserve it. Landing this position in search results requires a lifetime, pro-active approach to your topic.
By following the steps below, you exponentially increase your chances of “being found”. However, your goal is most like to be found by more than just us! In the long run, you need to become “the expert” in your specific niche. When someone is looking for a guest on that topic, they should see you everywhere – Google, LinkedIn and WomenSpeakers.com. It all works together. To proceed:
#1 – Become a Facebook or Twitter party hostess at an upcoming expo. Be a pro communicator there first.
#2 – Develop your expertise, story-based examples, and your topic until you become a published professional in at least one of the 12 life zones.
#3 – Pitch your training topic to our weekly radio talk show, Marnie’s Friends. To succeed at this stage, first study the Show Guidelines.
#4 – If you get invited, over prepare. Put together excellent talk points, learn to speak in sound bites, practice your illustrative stories, take Media Training. It is important that you do a great job on this interview, even if it is your first. We rarely host the same guest twice, so this is a one-shot deal.
#5 – If you show up professionally and provide quality material delivered with polish, you will automatically be considered for upcoming expos.
As a mentor, I don’t just “host a radio show” or “host expos” for the sake of the guests, instead I am mentoring everyone with whom I work: guests, presenters, hosts, partners, sponsors, everyone. I look forward to working with you in any capacity!
My goal for you is manifold. I exist to:
The most blessed stage of my work is when I get to sit back and watch you surpass me in skill, influence and delight in life.
Marnie Swebberg is the online mentor to over thousands of leaders worldwide. She trains: B.U.S.Y. – Best Unique Strategies for You. Learn how to maximize your life at www.Marnie.com.
My favorite book on writing for publication, by Kathleen Krull, “12 Keys to Writing Books that Sell,” is no longer in print, but I ruined a copy of her book while writing my first, Marnie’s Kitchen Shortcuts. I worked it to death.
Prior to becoming a book author, I’d written weekly newspaper articles and newsletters.
But starting in the early 1990’s, people began asking me the, “How do you do that question?” about my food processes. At the time, we were entertaining over one hundred guests a month in our home and I was doing the food budget for a fraction of the national average. My guests were intrigued.
I had no time or interest in writing a book as a soul-searching journey, so I interlibrary loaned over 100 books, seeking the “how to” that could explain to people what it was I was doing in my kitchen. None of them were even close.
At numerous points in the research process, I experienced agitation at the poor quality of the writing and information in a some of the published books. I kept thinking, “I could do better than this!”
Realizing that my concepts had not been documented for public use, and that, based on some of the books I’d reviewed, I could, most likely, get published, I decided to write my own cookbook.
The goals were:
If I was going to take the time to write it, I wanted it published.
In the end, I received a phone call from a St. Martin’s Press editor within just a few days of sending a cover letter to her attention. (I knew no one in the book publishing industry.
I had found her name in the cover of another book.)
Next, I received a book contract, with a $4000 (1996) advance, about one week after submitting the manuscript.
I attribute the smooth ride from unknown author to St. Martin’s Press author to my determination to work my manuscript to death.
In a culture of throw-away experts, pleasing your audience is ten times as hard as pleasing an editor. Your baby book is at the mercy of the most fickle, easily-disappointed, harsh audience in the world: The buying public.
And if you think I’m overreacting, just ask any author whose book has been trashed due to a few nasty reader reviews. It happens, it happens fast, and it happens to best of us.
Before putting your book on Amazon, spend time reading the tough questions found in Appendix XX. Kathleen Krull, former editor with companies including Harper & Row and Raintree, agreed to let me include these question from her now out of print classic, “12 Keys to Writing Books That Sell.”
Ask yourself the hard questions. Keep working until your book is ready for the roughest agents. Then, and only then, consider posting it for the public.
Social evidence is absolutely required by today’s savvy Internet shoppers. Whether you are promoting a business, a new book or your own speaking availability, you need your web pages and marketing pieces sprinkled generously with glowing reviews, but you don’t have to go begging for quotes and references any more!.
Email is the old standard and it still works like a charm, but social networking sites provide far faster and less painful “collection” options than even email. Here are a few super simple suggestions for starters:
1) At LinkedIn.com, get in the habit of giving compliments (quotables) anytime you can sincerely do so. Imagine your words appearing on someone else’s marketing materials, and make them that good! (Again, of course, only if you truly mean it!) The beauty of doing this at LinkedIn, as opposed to other social networking sites, is that the person you recommended in automatically “prompted” to give you a return quote, if they so desire. Sometimes they do, making it unnecessary for you to even ask.
2) At Facebook.com, send an email request to some friends who have benefited from that specific aspect of your life/work. My son, Mark, when starting his personal fitness coaching business, drafted a well-written email which generated several outstanding quotes from former members of teams he had coached within hours.
The beauty of capturing reference letters and quotes from social networking sites is that a) you have permission without asking for it (since anything posted at these sites is free to use, with credit given) and b) you have access to the referrer’s photo, and posting that adds even greater value to the quote.
Marnie Swebberg is the online mentor to thousands of leaders worldwide. She trains: B.U.S.Y. – Best Unique Strategies for You. Learn how to maximize your life at www.Marnie.com.
The most frequently overlooked opportunity by inexperienced media guests is the ability to maximize your radio interview as a platform for marketing yourself or your services in the days and weeks leading up to the event. Instead, most new radio interview guests place all of their hope and expectation on the instant reaction of their target audience.
While you must aim for immediate success with your audience during your radio interview, you also need to make sure that your listeners have the chance to see you, think of you and buy from you before, during and after your on air minutes.
Anytime you are booked for a TV or radio interview or to do a news, blog or magazine interview, you have been gifted with numerous publicity opportunities, many of which occur prior to the radio interview or publication date.
While your actual appearance is important, of course, the days between the date you confirm the booking, and the official publication date, are priceless.
Traditional stations neither charge you, nor pay you to appear on their show. It is a mutually beneficial exchange in which both parties receive value. Yet, if you were to take advantage of one of the many shows that do offer paid placement, you'd be looking at $2500-10,000 for a five minute segment, depending on the market.
What is important to understand is that your show appearance, as valuable as it is, is not the most important thing that is happening here. It is just the tip of the marketing iceberg.
Following is a list of marketing activities you can do before your radio interview to maximize your media appearance.
1. Involve your social networks. As soon as you are booked, invite your connections to celebrate with you. Post a note like: "Celebrating! Just got booked by CNBC to do a segment on Busy Women. So honored!" You can bet that a comment like that will generate questions about how, when, where and what.
2. Create at least one blog post about your upcoming appearance. If you have a chatty-style blog, provide the details about how you got invited, when you go, etc. If you have an information-type blog, post blogs about what you will be sharing on the air. You cannot possibly give all the details in a short radio interview. Give the rest, in advance, on your blog, then drive radio listeners to your site.
3. Add a sign-up option. Once listeners arrive at your site, you need to capture their email information. The best way is to provide a free report about the topic you will be sharing on the air. Give it away to any one who requests it.
4. Write an article. Once you've posted some informative blogs, combine the best into an article and submit it to your favorite ezine, magazine or online article site. In the article, do not mention the radio interview, simply share an expanded version of the concepts you will share on the air.
5. Send an email blast out to your list. Before the show, on the day of the show and following the show, let your list know about this. Keep it short and focuses on the subject of your upcoming appearance. (ie - The 1st paragraph can touch on the interview details followed by one paragraph about how they can access your new book, new service or coaching expertise. Short is best!)
6. Post updates to your social networks. Mention any interesting aspects of your preparation, like: "Just booked my flight for my CNBC appearance on 3/10 about Super Busy Women." Remember: The average social networking user has under 200 connections and most only dream of having the opportunity you now describe. They are interested in the process, and in you, which is why they allowed the connection.
7. Be a pro. Let the facts be facts so your followers and radio interview audience can relax and enjoy you. Anytime you stretch the truth, make up facts or boast about yourself, you lose friends... on and off the air.
8. Prepare for the interview. Learn how to speak in short, succinct statements, known as soundbites. So many guests finally get on the air, only to flounder and fail. Don't be one of them!
9. Mention it. In conversation, people often ask about your current projects or activities. When they do, mention your upcoming radio interview. They want to know! They need something fun to talk about with their co-workers at the water cooler tomorrow or at the park with their play group. Be the hot topic they can't wait to share. As in your email, share a bit about the interview, but also share about your area of expertise, your topic.
A radio interview provides the opportunity for you to focus wandering minds on your uniquely powerful approach to a problem or concern many people face. You are the expert: Solve their problem! Use the radio interview "news" to mention your availability and resources. It is fair, it's fun and it's financially rewarding. Plus, your family, friends, fans and followers will feel honored to get to see into this part of your life.
Marnie Swedberg is the mentor to thousands of super busy women worldwide through her 12 books, numerous websites and as the host of "Marnie's Friends," a featured show on Blog Talk Radio. She offers many free resources, a mentorship program and more. Visit Marnie.com.