Choosing a quality, yet available website name is the hard part. It needs to be perfectly understandable whether you are saying it over the telephone, giving it during a media interview, or fitting it onto a business card. It must be:
Ideally, your website name will build your brand. If the URL is available, buy one that includes your own:
It’s definitely worth the effort, because once own one, you can add it to book jackets, handouts, and other promotional materials.
Your next step is to “forward” your new website to the page of your choice. If you have a speaker profile at www.WomenSpeakers.com, use that.
As soon as you are ready to build your own website or start a WordPress blog, or whatever, just change the forwarding address. It’s really that simple.
The cost of a new website name is less than $20 a year, so, as marketing goes, it’s dirt cheap!
If your ideal name is no longer available, choose a different name. You could try to wait to buy the name you really want, but this can sometimes take years and run into thousands of dollars to obtain. It’s more important to get one that works and get going.
Marnie Swedberg is an international leadership mentor, author of 13 books, and webhostess of WomenSpeakers.com, the largest online directory of Christian Women Speakers in the world.
Public speaking is more than standing on a stage, giving a speech. Here are 5 Ws to work through before you begin your speaking ministry.
1. Who? Identify the three most important “Who’s.” Who will support your desire to speak? Who will be able to book you (what types of groups)? Who do you know personally who might be able to book you now?
2. Which topics? What talks are done and ready to give? What topics are in the works? What ideas do you have for presentations in the future? How long does it take to create a specialized topic for a group, and is that something you’re going to offer?
3. Why me? Here you develop you USP (Unique Selling Proposition) including your personal life experiences, education and training, gifts and talents, presentation style and more.
4. What’s needed? Think through every aspect of a speaking ministry: What will be needed at home in order for you to go? Financially? Time for preparation, communication with the planners and teams, the actual event plus travel? All these things require pre-thought and commitment.
5. Where do you want to go? Be specific. Are you willing to go to remote villages in the bush of Africa or do prefer staying within 90 miles of home? List any locations where you already know you’d like to speak.
Excerpted from “Speaker Booking Boot Camp,” available now at http://bit.ly/2awSw1F
Increase your speaker booking potential by envisioning your speaking ministry as a spinning top:
God is the pivotal center point at the bottom. The Holy Spirit is the power-plunger at the top. Jesus Christ is the core.
Your ministry is made of you (blue center) and your unique gifting:
Green: Your who’s.
Red: Your which’s.
Yellow: Your why’s.
Orange: Your what’s.
White: Your where’s.
As you understand and yield each of these segments to God, your top will spin without exhausting you or your God-given resources.
If you have been struggling to get yourself to do the actual work of getting speaker bookings, or, if you’ve been doing everything you know to do yet no bookings have come through yet, it’s time to step back and analyze each part of your speaker’s spinning top from God’s perspective.
We are here to help! Consider taking Speaker Training or joining an upcoming Speaker Booking Boot Camp and if you haven't already added your listing to the speakers directory, be sure to do that now at www.WomenSpeakers.com.
Marnie Swedberg is the webhost of WomenSpeakers.com, the author of 12 books and the online mentor to over 13,000 leaders from 30 countries. Meet her atwww.Marnie.com.
RECENT HOT SCAMS:
GAP WOMEN'S CONFERENCE in UNITED KINGDOM.
LONDON (UK) YOUTH CONFERENCE
BRITISH HIGH COMMISSION
Marnie’s Scam Buster Rules
1. A legitimate query will almost always include a discussion about finances early on.
2. Anyone who routinely invites guests is used to answering a series of questions before the two parties reach an agreement. They have questions to ask you and you have an opportunity to ask them questions.
3. Create an “Engagement Confirmation” that professionally includes all of your most important questions. Format it so that you can ask the questions over the phone or send it to the planner via email.
4. Have an accountability partner who reviews your invitation before you make a final commitment. Sometimes one person will spot a red flag that another missed.
5. Establish a speaker fee range, even if it is “love offering”. Planners truly hate it when you say, “Whatever the Lord puts on your heart.”
Bryan Caplovitch’s Scam Alert List
1. Google the organization. Copy and paste a line or two out of the email. People like to share their own bad experiences.
2. Unless you are a celebrity or were recently in big media, it is rare that people just sent you an invitation to show up for a certain amount of money.
3. Most people who are choosing a speaker are working with a committee. They need to collect materials, fee range, suitability, etc. Going past all those, to booking the engagement without those details, is a red flag.
4. Obvious scams approach you and want money upfront. This may include photographers who want to make you famous and book publishers who want to add your chapter to a book full of other speakers,
5. Airplane radio or write up offers. Later on you find you have to pay for the interview.
6. Video showcases. Professional taping in front of a fake audience.
7. Note: Speakers bureaus come to you. They rarely take new speakers without seeing you in person.
Joyce Farrar-Rosemon’s Scam Protection Guidelines
1. Look at the terms and how the offer is being promoted.
2. Visit their website.
3. Google them: Both the speaker, retreat center, etc.
4. If it involves travel and you cannot bring an assistant, that’s a red flag.
5. Be cautious about your compassionate nature.
6. If it’s a promotion like, “I can boost your speaking capacity,” research the rating of that firm. Caution: The Internet can make an individual look larger than life.
7. Ask for the names of some previous speakers, and if you could contact them.
8. Have these people been to your website? Do they know anything about you at all? If not, beware.
"That is just plain rude!" was the event planner's reply when I mentioned that I didn't have an introduction prepared for her in advance. She continued, "You know everything there is to know about you. Did you think I had time to go figure all of that out?!"
I took those stinging words to heart and have never since burdened an event planner with what is clearly the speaker's responsibility.
By following the simple steps below, you will not only save your host the hassle of hunting down details about your life, but you will insure that your audience is 100% primed and ready to receive the wonderful message you are prepared to share.
1. Write down your credentials for speaking to this group: Be honest, but do not be modest!! Include the most "impressive" things you have accomplished in your life.
2. Include your "published works". People like to know if anyone else has ever thought your words were valuable. Where have you been quoted? If you are an author, what books have you written? What size was the largest audience to which you have spoken - or, maybe, how many times have you spoken? The more, the bigger, the better.
3. What are your activities that relate to this audience? For example, if you are speaking to a church group and you are active in your own church, include it!
4. Based on the topic, write down whatever it is that makes you the BEST person to speak on it. For example, if you give speeches about overcoming grief, include how you personally learned about the techniques you are going to provide.
5. Edit it down so that it flows easily and takes less than 60 seconds to read.
Here is my own intro as an example:
We know that you were all expecting _____________ to be our speaker, but, as many of you already know, s/he had to cancel due to a last minute emergency. Since 2001, Marnie Swedberg has only been available to us in this capacity, as a fill-in speaker, and we are absolutely delighted to have her with us!
Marnie is a popular speaker and media guest having done dozens of radio talk shows, sound bites, commercials and interviews, television home shows, news clips, plus keynotes and weekend retreats. She has been featured in magazines, newspapers and ezines and has personally written over 40 songs plus thousands of articles on a wide variety of topics related to family, faith and friends.
She started her first business at the age of 18 and currently manages the Swedberg family restaurant while lending extensive assistance at the family's retail store and espresso café.
She homeschooled her three children while routinely entertaining over 100 guests per month. She has written and published 9 books and is webhostess of the largest online Christian Women's Directory in the world. In addition, Marnie is the friend and mentor to over 14,000 Christian Women's Ministry leaders from every denomination and continent, and her websites receive over one-half million hits per month.
As a Pinch Hit Speaker, she only travels to events where the original speaker had to cancel due to a last minute emergency. She has come to us, with just ___ hours/days notice, because our speaker, _________________, couldn't make it.
Please help me welcome, Marnie Swedberg!
Meet Marnie Swedberg
Let Marnie help Event Planners find you:
Is your brain full of great stories, ideas or words of wisdom? Do you have ideas and systems that provide personal enrichment and entertainment value? Are you finding it impossible to get it from concept to completion?
The "Scatterbrain's System," will help you harness your random thoughts in order to create cohesive, compelling content for public speeches, articles and books.
Despite my love-affair with computers, I find that using a 3-ring binder system makes it possible for me to perform under this much pressure, while maximizing my poise and flexibility. This system has worked well for me and countless others for years, as it equips us to move our thoughts from private to public in a fairly painless process.
The Master Notebook
Step 1: Create a Master Notebook using a 3 ring binder, Post-It notes, blank pages and divider tabs.
Step 2: At the top of each page, indicate the category, topic, or type of content for which that page exists. Some of my categories are: stories, illustrations, demonstrations and quotations. My topics include: leadership, customer service and speaker training. Your category types will reflect your special area of interest and expertise.
Step 3: Write each individual memory-trigger onto its own 3x3" Post It note. Use as few words as possible to help you remember the story or concept in question. For quotations, include the entire quote and its source.
Step 4: Place each Post It note onto any piece of paper. At the top, write a title or heading to help you remember what type of note that page contains.
Step 5: Continue adding notes to new or existing pages. When you have six notes on one page, flip it over and copy the title or heading on the back of the page, then continue to add notes at will. At this point, you may wonder why you can't just jot notes onto the papers themselves. I have actually done this, but later had to cut the pages apart, and then was stuck with odd shaped clips that did not lend themselves to easy organization.
Step 6: Create divisions in your notebook, using tabs, for each major category.
Step 7: Create unique pages for each major topic or category within the appropriate section. From Step 6, one of my major categories is "Words." A page within that division is entitled, "Fear". On that page, one of the Post Its says, "Fear-based decisions often lead to failure," while another discusses its antonym reading, "Peace = calm in the midst of a storm."
Step 8: Create spreadsheets to manage and cross-reference large quantities of data within any particular category. For example, my notebook contains a database include my most-frequently sited Bible verses. Each verse has its own Post It, which appears in the correct section of the notebook, but I also have an "index" for quick reference. The list has three columns: 1) the reference, 2) the general topic or key words, and 3) the section of my notebook in which the Post It is filed. I print this out in three versions: 1) sorted by reference, 2) sorted in alpha order by key word and 3) sorted by notebook section.
Step 9: Assembly. When you are ready to write an article, speech or full-length manuscript, you basically put together a jig-saw puzzle, looking at one Post-It at a time, trying to match possibilities with needs.
Next time you need to write a blog post, article or speech, identify your topic parameters, then proceed to develop a list of options followed by a final outline.
A. Lay out several sheets of blank paper.
B. Flip through the category pages for ANYTHING that relates directly to the topic or goal outcomes.
C. Pull each potential post-it note from its page in your notebook to one of the blank pages you have laid out.
D. Once the options are clearly displayed, organize them into "points."
E. Replace the non-essential notes back to their original notebook pages.
E. Upon completing the process, and feeling satisfied with the content and order of presentation, place each page (with its 6 post-it memory-joggers) into a clear protector sheet and you are ready to write or practice your speech.
Step 10: After your project is complete, return each post-it to its proper location so you'll be ready next time.
If you gave a speech, have the recording transcribed. Highlight the key and sub-points. Reduce the speech to a one-sheet and keep that in your notebook in a final section. Note: All of my books contain content from previously-given speeches
The beauty of this system is that it allows you to share the quotes, stories, illustrations and life-lessons that have powerfully impacted your own life, in a surprisingly short amount of time.
You do not need to "figure it all out" first, but rather simply live your life, jotting notes as you go along, until you understand what to do next.
Marnie Swedberg is a speaker trainer and mentor to leaders. She has written nine books/ebooks and hundreds of articles for newspapers, newsletters and websites on a wide variety of topics and is frequently in print and on television and radio talk shows. Currently a pinch hit speaker, Marnie has done presentations for large corporations, non-profit groups, plus programs for most denominations. Access all of Marnie's resources and training segments here: http://www.marnie.com
According to Patricia Fripp, CSP, CPAE, there is no national list or organization that posts speakers rates. She says, "People get paid for what they say, how and where they say it, and sometimes just for who they are. Speakers can earn anything from $25 on up to $100,000 for the top celebrity of the moment."
As a speaker myself, and in working with thousands of event planners and speakers over the years, I know that many church groups are mentally not prepared to pay a speaker. They are used to hosting "in-house" speakers, gals who attend their own church or are missionaries in whom their church has invested. These speakers provide presentations at no cost, as it should be, because, basically, they are family. They are involved in a mutually beneficial relationship, thus a fee is over-the-top.
But, when a church brings in a speaker from the outside, they should pay her. One idea is ask the committee to add $1 or $3 per person to ticket price or suggested donation, to pay for her travel and time.
No matter how you slice the pie, when speaking at smaller church events, you will always be doing it for love and not money! Having said that, here is my best advice for answering the scary question, "How much do you charge?"
1) Decide how much you need.
Are you earning your livelihood from speeches? If so, and you take an engagement that doesn't pay, you may have to pass up an engagement that does. Think about this in advance, because you will need to honor your commitment, no matter what else comes along. How many paying engagements, at what rate, do you need? Can you afford to do some pro bona (free) engagements?
2) Who is paying your fee?
If you try to charge a church a corporate fee, you'll offend people. Every market sector has its own standards for engaging and paying speakers. Even within a sector, working with a small group for a local event is radically different than working with a team who is planning a convention or national conference.
3) Do you have multiple stream of income?
Book authors, professional service providers and others often earn far more from secondary income streams than from their speaking fees. Many such speakers accept engagements for free or low fees in exchange for the opportunity to meet that audience in person.
4) What is your experience level?
When you are just starting out, I encourage you to speak for free for a while. You can learn, polish and improve very fast if you are willing to do this! Consider it an educational expense. If you went to college to learn public speaking, you'd be spending $12,000-$30,000 a year for that education.
Having said all this, when I am personally asked, "How much do you charge?" my standard answer is usually the same. I say, "I try to be as flexible as possible. How much did you pay your speaker last year?" or, conversely, "How much do you usually pay speakers? If at all possible, I would like to work within your budget."
Marnie Swedberg is the online mentor to thousands of leaders worldwide. She trains: B.U.S.Y. - Best Unique Strategies for You. Learn how to maximize your life athttp://www.Marnie.com.
How do you come up with stories for your speeches? Many speakers have learned that the best speech stories come from their own life experiences.
Recently there was a presentation that had been planned for three months on how to avoid getting scammed. Did it surprise the speaker that two days prior to the talk, her son experienced a debit card scam or that on the day of the speech, she awoke to have been scammed herself?
On another occasion, just two days before speaking to a flood-recovery group, and despite the fact that the speaker had already survived a county-wide flood the year before, she experienced an additional, mini-flood in her basement as the sewer "spewed" refuse water all over her laundry room. While not something she would have chosen, she admits, "It did make for a more passionate speech!"
Whether you, like me, have lived through fires, burglaries, car wrecks, tornadoes, death threats, ambulance rides, broken bones, surgeries and hospitalizations or other family traumas, your own life experiences will always be far superior to any other speech stories you can find.
Personal life stories enable you to communicate with audiences at a far more profound level than could be possible without them. Speech stories from your life deepen your audiences' introspection, allow for new personal commitments and inspire life-changing "ah ha" moments.
No speaker in his right mind would ever pick to be traumatized, even for the sake of professional success. But the reality is that speakers don't pick problems - problems just exist. A good speaker will turn those challenges into great speech stories that engage, encourage, and even entertain listeners -- because a little laughter always helps the medicine go down.
Next time you go through something downright awful, think, "Speech Story!" And you don't have to wait until you're on a stage to share your speech stories. Tell everybody you meet.
Marnie Swedberg is the webhostess of http://www.WomenSpeakers.com and provides free live weekly and ongoing archived member training for speakers via her site, http://www.LeadershipAttitudes.com