It’s one thing to write a book and call it “How to Write an Ebook,” but if I had, my great little resource book would have gotten lost in the pile of other great little resource books.In writing, niche is everything.
You have got to develop your plan to compete in an overcrowded marketplace.
- Analyze your personal strengths.
- Consider your competition.
- Research holes in your market.
- Determine a direction.
- Develop working chapter headings.
- Research strong keywords until you find the niche that needs you.
- Brainstorm and test irresistible title ideas.
- Confirm title availability and rule out duplicates.
- Nail down your chapter headings, incorporating as many keywords as possible.
Make your book the one that everybody is dying to read.
The new term is “cooler talk:” If you tell someone about your topic, and they turn around and tell somebody else, then you’re onto something.
In the middle of this whirlwind writing project, including it’s super tight publication deadline, a close friend, Larry, was laid off. About an hour ago, my husband, Dave, and I took Larry and Jenn out to lunch.
Shortly after getting in their SUV, Jenn asked what I’d been working on lately. I did a one minute overview of my upcoming pinch hit engagement after which Larry asked the topic of the eBook.
I said him, “It’s a book about how anybody, any author, can now personally publish their own book on Amazon, without a publisher or agent, in seven simple steps.”
Immediately, they began brainstorming out loud the names of all the unpublished authors they knew who could use such a book. Within seconds, their train of thought had moved on to include peer-professionals who needed to publish papers in eBook format and within a matter of minutes, they were speaking in personal terms, about something they might be able to publish on Amazon.
It’s one thing when people can think of other people who might enjoy your book. But when they get interested on a personal level--when they realize that your book is a good fit for them and not just “somebody,” that’s when you know you are on the right track.
The old saying goes, “There is a book inside of all us, just waiting to be written.” Well, if you’ve got an irresistible book idea, there’s never been a better time to write it.
Marnie Swedberg is a speaker, author, radio show host, and international leadership mentor specializing in growth and expansion campaigns based on perspective transformation.