Christian Women’s Ministry Retreat Growth & Expansion Campaign Bakersfield, CA 2017 Lynn Bradshaw & Carole Leathem, Valley Baptist Church
Grow the annual women’s retreat attendance from the usual 30 attendees.
Gain interest and retreat registrations from both saints and God-seekers.
Inspire, educate, and spiritually motivate Valley Women.
Provide Spiritual warfare training: Women leave the event equipped to go back into their lives ready to do spiritual battle.
Identify opportunities to serve, train, and encourage.
Ignite interest and pre-registrations for next year’s retreat.
Start promoting early.
Develop and deliver four programs to inspire, educate, and motivate attendees to trust God more, progress from their current spiritual status to a more dependent and loving relationship with God, and enthuse attendees to desire to come back next year and bring their friends.
Utilize a wide variety of engagement vehicles including music, PowerPoint, audience participation, handouts, and group interaction.
Train for comprehension and reproduction: Equip listeners to share what they learned.
Share the love of Christ with everyone encountered in or outside of ministry settings.
From 30 previous to 191 attendees, many who had never been to a women’s retreat before.
Spiritual passion: 79 women showed up on Saturday morning at 6 AM to experience solitary time with God.
Obvious expressions of love, vulnerability, and spiritual growth among the women throughout the weekend.
Due to the number of women who expressed interest in, or preregistered for, next year’s retreat, the Valley Baptist leadership team decided to move next year’s retreat to a bigger venue where they would have room for up to 400 attendees.
Use short, promotional video clips early and often.
Share and interact on the group’s Facebook page.
Publicize retreat details, posters, and benefits early, included three dates: retreat date, final registration date for a discount, and the date registration opened.
Identify opportunities to encourage the leadership team and recommend retreat or promotional components that could improve campaign outcomes.
Commitment for in-and-out involvement: Train and equip attendees to live out their faith and share it with others, and then leave without the need for substantial additional involvement.
Create deep sense of team, closeness, and vulnerability between attendees, team members, and God. Fill the gap in women’s lives with God and His family.
Invest extra one-on-one time with leaders and guests as possible.
Sell books and CDs at event to ensure:
implementation of new skill sets
review of the original content in context
ability to share content with more audiences
Strategize with leaders, pray, plan and release.
Follow-up with online and phone meetings as needed.
Lynn Bradshaw & Carole Leathem, Valley Baptist, Bakersfield, CA