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Kitale Kenya Women’s Conference & Ministry Growth & Expansion Campaign

10/23/2017

 
Women’s Conference & Ministry Growth & Expansion Campaign
Kitale, Kenya, Africa, 2015
Bishop Samuel Wafula, Gospel Outreach Evangelistic Mission
 
Goals:
  • Use the existing annual Kenyan Women’s Conference as a catalyst for ministry expansion and new collaborations.
  • Grow awareness, interest, and participation in the ministry by attracting non-churched women for Biblical training.
  • Address the financial needs of the ministry in which the congregation was made up of more widows and destitute women than wage-earners.
  • Scale across regions and countries to inspire collaborative partnerships.
  • Find a way to financially support established and emerging women’s businesses.
Strategy:
  • Expand the Annual Kenyan Women’s Conference to be an Annual International Women’s Conference.
  • Provide multiple training opportunities in multiple geographical locations for three main groups: Christian women and God-seekers, pastors and ministry leaders, and business women.
  • Teach basic to mid-level concepts during each general session plus provide a separate leadership conference for pastors and advanced-level attendees.
  • Host a business women’s conference as a satellite option for conference attendees who had traveled from other nations.
  • Establish a micro-fund, to be administered by Inter Gospel Equipping Ministry (IGEM), to help launch and grow women’s businesses.
Outcome:
  • Designed and delivered over two dozen individual programs in 12 days, navigating multiple locations, cultures, languages (through translators), and audience experience and education levels.
  • Attracted and hosted ministry leaders and attendees from the five countries of Kenya, Tanzania, Uganda, Rwanda and Burundi.
  • Exceeded event targets by igniting excitement among attendees. (e.g. - The first day goal was for 90; it started with 175 attendees. Women used cell phones to invite more and more ladies until, by the end of that three-day conference there were over 400 in attendance.)
  • Provided a one-day, invitation-only, advanced training program in Kitale to over 100 pastors/leaders.
  • Facilitated local collaboration between leaders from all five represented nations, the local government, plus dozens of ministry leaders from within Kenya.
  • Engaged in countless conversations with additional potential collaborators.
  • Added credibility to collaborations by serving as connector--introducing ministry leaders to one another.
  • Delivered both on-time and extended programs as needed, based on expressed and intuited needs.
  • Trained Kenyan leadership how to run a micro-fund.
  • Delivered two, two-day business women’s seminars, one in Kitale, the other in Nairobi.
  • Trained business-minded women how to ideate and formulate a feasible business plan and how to create a professional micro-fund business proposal. A total of over 400 proposals were submitted within 60 days post-event.
  • Pre-campaign, helped to raise money for a micro-fund, enough to launch 28 businesses. Two years the micro-fund and ministry continue to grow.
Tactics:
  • Commitment for in-and-out involvement: Train and equip local leaders and followers to train others, and then leave without the need for substantial additional involvement.
  • Invest extra time and training into the top leaders to insure they can move the training and newly launched programs forward upon our departure.
  • Engage a diverse speaking team to ensure that stakeholder training objectives were met.  
  • Leave behind audio, video and print training aids to ensure
    • implementation of new skill sets,
    • review of the original content in context, and
    • ability to share content with more audiences.
  • Strategize with country leaders, pray, plan and release.
  • Follow-up with online and phone meetings as needed.
Strategic Partners:
  • Bishop Samuel Wafula, Gospel Outreach Evangelistic Mission, Kitale, Kenya
  • Bishop Michael Wafula, Inter Gospel Equipping Ministry, Kenya
  • Maxmilla Simiyu, Country Coordinator of Women’s Ministries, Kenya
  • MaryAnna Williamu, Tribal Ministries, Tanzania
  • Bishop Nsamirwa Emmanuel, Siloam Evangelical Church, Rwanda
  • Bette Kilande, Christ Restoration Ministries, Uganda
  • Adelaide Nyirabeza: Burundi Group Representative
  • U.S. Based Speakers/Travel Partners:
    • Dr. Sheryl Giesbrecht Turner, Ashes to Beauty, Bakersfield, CA
    • Rev. Sharon Hurkens, Shed Away Ministries, East Rockway, NY
  • U.S. Based Sponsors:
    • Woodland Bible Church, Warroad, MN
    • Karlstad Baptist Church, Karlstad, MN
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Marnie Swedberg is a proven speaker/spokesperson and international leadership mentor specializing in growth and expansion campaigns.  

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