Kitale Kenya Women’s Conference & Ministry Growth & Expansion Campaign

Women’s Conference & Ministry Growth & Expansion Campaign
Kitale, Kenya, Africa, 2015
Bishop Samuel Wafula, Gospel Outreach Evangelistic Mission
 
Goals:

• Use the existing annual Kenyan Women’s Conference as a catalyst for ministry expansion and new collaborations.
• Grow awareness, interest, and participation in the ministry by attracting non-churched women for Biblical training.
• Address the financial needs of the ministry in which the congregation was made up of more widows and destitute women than wage-earners.

• Scale across regions and countries to inspire collaborative partnerships.
• Find a way to financially support established and emerging women’s businesses.

Strategy:

• Expand the Annual Kenyan Women’s Conference to be an Annual International Women’s Conference.
• Provide multiple training opportunities in multiple geographical locations for three main groups: Christian women and God-seekers, pastors and ministry leaders, and business women.
• Teach basic to mid-level concepts during each general session plus provide a separate leadership conference for pastors and advanced-level attendees.
• Host a business women’s conference as a satellite option for conference attendees who had traveled from other nations.
• Establish a micro-fund, to be administered by Inter Gospel Equipping Ministry (IGEM), to help launch and grow women’s businesses.

Outcome:

• Designed and delivered over two dozen individual programs in 12 days, navigating multiple locations, cultures, languages (through translators), and audience experience and education levels.
• Attracted and hosted ministry leaders and attendees from the five countries of Kenya, Tanzania, Uganda, Rwanda and Burundi.
• Exceeded event targets by igniting excitement among attendees. (e.g. - The first day goal was for 90; it started with 175 attendees. Women used cell phones to invite more and more ladies until, by the end of that three-day conference there were over 400 in attendance.)
• Provided a one-day, invitation-only, advanced training program in Kitale to over 100 pastors/leaders.
• Facilitated local collaboration between leaders from all five represented nations, the local government, plus dozens of ministry leaders from within Kenya.
• Engaged in countless conversations with additional potential collaborators.
• Added credibility to collaborations by serving as connector--introducing ministry leaders to one another.
• Delivered both on-time and extended programs as needed, based on expressed and intuited needs.
• Trained Kenyan leadership how to run a micro-fund.
• Delivered two, two-day business women’s seminars, one in Kitale, the other in Nairobi.
• Trained business-minded women how to ideate and formulate a feasible business plan and how to create a professional micro-fund business proposal. A total of over 400 proposals were submitted within 60 days post-event.
• Pre-campaign, helped to raise money for a micro-fund, enough to launch 28 businesses. Two years the micro-fund and ministry continue to grow.

Tactics:

• Commitment for in-and-out involvement: Train and equip local leaders and followers to train others, and then leave without the need for substantial additional involvement.
• Invest extra time and training into the top leaders to insure they can move the training and newly launched programs forward upon our departure.
• Engage a diverse speaking team to ensure that stakeholder training objectives were met.  
• Leave behind audio, video and print training aids to ensure
  • implementation of new skill sets,
  • review of the original content in context, and
  • ability to share content with more audiences.
• Strategize with country leaders, pray, plan and release.
• Follow-up with online and phone meetings as needed.

Strategic Partners:

• Bishop Samuel Wafula, Gospel Outreach Evangelistic Mission, Kitale, Kenya
• Bishop Michael Wafula, Inter Gospel Equipping Ministry, Kenya
• Maxmilla Simiyu, Country Coordinator of Women’s Ministries, Kenya
• MaryAnna Williamu, Tribal Ministries, Tanzania
• Bishop Nsamirwa Emmanuel, Siloam Evangelical Church, Rwanda
• Bette Kilande, Christ Restoration Ministries, Uganda
• Adelaide Nyirabeza: Burundi Group Representative
• U.S. Based Speakers/Travel Partners:
  • Dr. Sheryl Giesbrecht Turner, Ashes to Beauty, Bakersfield, CA
  • Rev. Sharon Hurkens, Shed Away Ministries, East Rockway, NY
• U.S. Based Sponsors:
  • Woodland Bible Church, Warroad, MN
  • Karlstad Baptist Church, Karlstad, MN

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