Warroad Public Library Growth & Expansion Campaign Warroad, MN 1989-2004 Marnie Swedberg, Friends of the Library, President Marnie Swedberg, NW Regional Library, Legacy Consultant
Increase awareness and use of the public library and its services.
Increase funding to expand facility and collection.
Engage local and external artists for FOL-sponsored programs.
Utilize cutting edge technology as often as possible.
Recruit new volunteers.
Develop new funding and partnership approaches.
Prioritize, design, host, and optimize program offerings to attract and retain new patrons.
Develop and execute marketing plan to educate residents and staff on current collection, services, and programs.
Host an annual writer’s conference to engage local authors.
Increase the library collection both in quality and quantity.
Marvin Windows & Doors manages a donation stream toward the Friends of the Library, enabling an increase of programs and support options.
Margaret Marvin donated $1million for a new public library including the new computers and library-related technologies.
Funds were raised to take collection from 1,800 to over 10,000 books.
Increased the involvement of growing families, thereby increasing traffic count at a ratio of 3:1.
In 2010, when the Regional Library received a library program grant, with the stipulation of a completed spend-out within an eight month timeline, Director, Barbara Jauquet-Kalinoski, retained Marnie’s services as Legacy Coordinator. Navigating the needs of all stakeholders, she met all outcome goals by
maximizing collaboration between librarians, FOL groups, and guest artists and authors,
meeting both timeline and budgetary deadlines,
providing 102 programs from music to drama, art to authorship, children’s to seniors, coordinating the presentation of each program in all seven cities within a 90 mile radius, with an average of 4.5 out of 5 star rankings from attendees,
including a 7-week Author Expo spotlighting 7 bestselling authors, each providing both a public presentation and an author training in each of the seven districts,
publishing a 69-page manual for use by the Northwest Regional Libraries for future campaigns. The manual included a complete set of all the templates, documents, and forms required to streamline and maximize the planning and production of future local or region-wide expos and events.
Collect and evaluate other FOL strategies.
Survey local library patrons to determine needs, volunteer availability, and local talent.
Design and deliver programs based on those needs, using friendship-based marketing tactics, to attract and retain new patrons.
Gain 501(c)(3) status to attract major donors.
Identify and personally connect with potential sponsors, donors and volunteers.
Launch and administer marketing campaigns to reach more residents.
Bring in one big-name author and artist each year, to attract new attendees.
Air the programs live over Blog Talk Radio to increase reach and credibility.
Partner with other organizations to cross promote as often as possible.
Collaborate with a regional newspaper to write a weekly, newspaper column called “Family Matters” and the local paper to write a weekly column called, “Motherhood Matters.” Columns included a craft project for kids, a recipe for the family, and a review of a parenting or children’s book which was available for check-out through the Northwest Library system.
Major Strategic Partners:
Northwest Regional Library. Thief River Falls, MN. Barbara Jauquet-Kalinoski, Director.
Marvin Windows & Doors. Warroad, MN. Margaret Marvin. Minnesota Board of Education, Board Member.
Security State Bank. Warroad, MN. John Henemen, President.
Warroad Public School District #690. Warroad, MN. Craig Oftedahl, Superintendent.
Warroad Summer Theater. Warroad, MN. Julie Jones, President.
Minnesota Association of Library Friends. St. Paul, MN. Greg Giles, Director.
NW Minnesota Arts Counsel. Warren, MN. Mara Lunde Hanel, Director.
Early Childhood Family Education. Warroad, MN. Patty Hodgson, Director.